Makeup artist Bea Sweet and image-maker Kate Bones are asking the beauty industry to be more diverse.
In this series produced exclusively for LOVE, the pair set out to create a beauty project exploring representative identity, self-identity, diversity and intersectionality within a fashion context.
All of the models were cast from Instagram, when Bea put out a call for people who had never modelled before.
The models are of different ages, ethnicities, class-systems, gender-expressions and religions and are often majorly under-represented in mainstream fashion, media and beauty, and Kate and Bea are here to challenge that!
Makeup Artist and Art Direction: Bea Sweet @BeaSweetBeauty @LMCWorldwide
GIFs by: Kate Bones @KateBones
Photography Assistants: Claire & Ro Murphy
Stylist: Antonia B
Hair Stylist: James Oxley using Bumble and Bumble/GHD @JamesOxleyHair
Makeup Artist Assistant: Rebecca Davenport @Beck_Davenport_Mkup
Hair Assistants: Weic Lin and Sophia Gunev
Mendhi Artist: Thamanna Rahman @MendhibyThamanna
Video Director: Ro Murphy